Why Smart Business Owners Are Giving Away Their Most Valuable Secrets... And Getting Richer Because of It

"The biggest marketing mistake?" Dan Kennedy wrote, "It's assuming everyone who sees your ad is ready to buy right now."

Frank Kern, the celebrated digital marketing pioneer, and once of my marketing coach puts it even more bluntly: "If you're just going for the sale right away, you're leaving 98% of your money on the table. Most people need to 'date' your business before they'll marry it."

Those words hit like a sledgehammer to conventional wisdom. Yet in today's hypercompetitive marketplace, they're more relevant than ever.

Picture this: You're at a party. Would you propose marriage to someone you just met? Of course not. Yet countless businesses do the equivalent every day, bombarding cold prospects with "Buy Now!" messages that fall on deaf ears.

CASE IN POINT:

Dr. Robert Kotler, a Beverly Hills cosmetic surgeon, was drowning in a sea of competition. Every surgeon was screaming "Schedule Your Consultation!" in expensive full-page ads. The results? Mediocre at best.

Then came the revolution…

7 Reasons Why Business Owners Should Be Using Loom Yesterday

Years ago, when I first discovered Loom, I had one reaction: Where has this been all my life?

As a tax debt consultant running my own business, time is my most precious resource. And let me tell you—the hardest part of being self-employed isn’t the work itself; it’s not having enough time to do everything.

Answering emails, explaining complex tax issues, and walking clients through technical questions used to eat up my day. But Loom changed all that. It became one of the biggest time-saving tools in my business, and now I can’t imagine working without it.

If you’re a business owner who feels like there’s never enough time in the day, listen up. Here are 12 reasons why you need to start using Loom yesterday.

1. Your Customers Are Lazy. (So Make It Easy for Them)

I get it—people don’t want to read long emails, especially when it comes to taxes and finances. They’ll skim, get confused, and then send me even more questions.

But when I send a quick Loom video? They watch, they understand, and they don’t have to email me back for clarification. It’s faster for them and a massive time-saver for me.

2. Time is Money. Loom Saves Both.

As someone who’s self-employed, every minute counts. Before Loom, I spent hours typing out detailed emails or scheduling unnecessary calls.

Now, I hit record, say what I need to say, and send the link. It’s done in minutes, and I can get back to running my business. Time saved, money made.

3. It’s Personal, Without Being in Person.

One of the biggest challenges in my business is building trust with clients who may never meet me in person.

Loom lets me show my face, share my screen, and explain complex tax issues in a way that feels personal—even though we’re not in the same room. That personal touch matters, especially when dealing with sensitive financial issues.

4. Show, Don’t Just Tell.

Taxes and finances can be confusing. Trying to explain things over email often led to more questions than answers.

With Loom, I can show my clients exactly what I’m talking about—whether it’s reviewing a tax document, walking them through IRS forms, or explaining an offer in compromise. No more confusion, no more back-and-forth.

Newsletter Update – Coming to You from NYC!

I’m writing this from a cold 21-degree coffee shop, looking out over 54th Street in Manhattan.

Despite the chill, I’m fired up to share that we’re moving our weekly newsletter to Sundays at 6 PM!

Why?
✅ Perfect for entrepreneurs – Plan your week with fresh insights.
✅ Relaxed reading time – Sunday evenings set the tone for success.
✅ More impact – Start your Monday with actionable tax, marketing, and business strategies.

Stay tuned—big things coming!

From Amazon To Space - Jeff Bezo Inte

This is an amazing interview with Jeff Bezos. Jeff thinks so far into the future that it's mind-blowing.